Authority Websites Align Very Strongly With Google

by Gary Horsman

If you ever stop and really think about what attracts Google you will realize that Google wants to deliver up the most authoritative websites that it can on any given topic to each and every searcher that uses its wonderful search engine. If Google can do this then everything else falls into place for them. Do you want to make it easy or hard for Google and the other search engines?

You want to make it easy for them. How can you accomplish this?

Niche Marketing makes it easy for Google to identify a an authority site as the site will be niche-focused and it will be content-rich on a single topic.

Let me define some characteristics of an authority website.

An authority site should have sufficient content so that a human visitor finds important material and enough of it. If the human visitor can get the content of a site in a couple of minutes by reading a paragraph or two then this site would not qualify as an authority site. Of course I should add that it is all relevant. If all the other sites in the world for that topic have even less content then even though the bar is set low the 2-paragraph site may take the prize as being the most authoritative. It all depends on the competition.

An authority site will not have broken links or missing images and will be available. If a site is often down then it will have a hard time making the grade. If a site is missing links then it reflects poorly on the site as it appears to be low quality and a low quality site can hardly be an authority site.

If the site has few incoming links then this is a sign to the search engines that no one is voting for it. Think about this scenario. You are an accountant and you are in a room with 20 of your friends none of which are accountants. Suddenly a stranger enters the rooms and wants to know if anyone knows an accountant. Your 19 friends all point to you. The stranger is not confused in the slightest as to who the accountant is. This powerful pointing approach works on the Internet too. The more sites that link to your site the more websites will be pointing to you and the more authoritative your site appears to be. There are more sites pointing to your site. this counts significantly with the search engines.

To say a bit more on this it is also important to get text links from relevant website pages from the most authoritative websites you can. This is very powerful.

You now need to know how Google finds and identifies authoritative websites. You then need to get your website (or websites) to align with Google's method of identifying authoritative websites.

Finding a Site

Most sites are found because another site already index by the search engines links into it. Therefore, to gain incoming links aligns with the search engine approach of finding a website. Therefore it is essential that you get incoming links to your website.

Text Links

A search engine notes the text that is used to create the link. That is why text links are so valuable. Image links should be avoided as the search engine cannot see or understand the content of the image. However, a search engine can read the text. Text links should be created with the keywords you want to be found for.

Links from Relevant Pages

The search engines want to see links from relevant pages to other relevant pages. They do not want to see links from pages that have duplicate content but rather closely related and relevant content. Links from relevant pages aligns perfectly with this requirement.

The Authority of Niche Marketing

Last of all get your site to focus on a specific niche. A site dedicated to a specific topic with specific images, specific testimonials, specific cross-links and specific inbound text links will be much more effective with not only people but also with the search engines. A niche site can be an authority site and it if it can get inbound links from other authority sites then it will be found and recognized by the major search engines as an authority site and be rewarded with high page rank.

Niche Focused Websites or Niche Marketing Websites can be positioned to be exactly the authority website that Google want to find and deliver to it searchers. To learn more about Circle Sites Marketing visit any one of the Circle Sites.

Gary Horsman has helped to develop the Circle Sites Marketing concept. This includes on-page SEO and back linking methods. He is also a keen believer in that the way of the Internet and the search function is to provide specific information and products to specific people. This is niche marketing and Google and Yahoo and the other major search engines are perfect examples of how specific individuals find specific information. Circle Sites Marketing is a way to align with what people do when they search and how a search engine wants to return search results. When you align with the major initiative good things can happen. Let Circle Sites make them happen for you. Visit: www.circle-sites-marketing.com